Ice B'Gone Magic Case Studies

Case Study #1


Location: Post Road Plaza, Route 9, Poughkeepsie, New York
Date: January 18, 2001
Conditions: Two days after a 5-inch snowstorm.

Remarks: Parking lot was re-striped in the spring of 1996. The snow removal contractor at this site uses a combination of direct liquid application of Magic-0 on the access and ring roads, and treated bulk Ice B'Gone Magic on the parking areas. No sand whatsoever is used at this site.

1.) Car traffic carries liquid Magic-0 around the site and even onto the adjoining road.

2.) Ice B'Gone Magic (bulk rock salt treated with Magic-0) is used in the Post Road Plaza parking areas. Note: This is a four seasons account. Spring clean-up costs are drastically reduced.

3.) At the left of the picture, this property uses a different snow removal contractor. At the center of the picture, this property also uses a different snow removal contractor. Notice how local traffic tracks Magic-0 on to this property.

Location: Kohl’s Shopping Center, Route 9, Wappingers Falls, New York
(Approximately 75 miles North of New York City)
Date: January 18, 2001
Conditions: Two days after a 5” snow storm.

Cae Study #2

Remarks: Kohl’s took over the defunct Caldor’s chain in the summer of 2000. As the part of the remodeling project the entire parking lot was resealed and restriped. Snow removal contractor at this site uses traditional sand and salt applications.

1) Notice the amount of sand remaining in the parking areas. No Stripes or lines are visible. Sand will remain until removed in the spring.

2) The purpose of sand is to provide traction. However, cars traveling on the access roads have pushed the sand onto the curbside and into the corners. Therefore the heaviest traffic areas have little or no sand – where traction is needed most!

3) Route 9 is maintained by New York DOT, which uses rock salt treated with liquid Magic-0. Notice that the lane markers are clearly visible.

4) Town roads (upper picture) and other parking areas are all treated with typical salt/sand, all except the lower right hand parking area.